Contact info addresses

With LeadPilot, you can contact info addresses, which are general email addresses used by companies. Using info addresses can broaden your reach and provide access to new companies. This guide helps you understand the advantages and disadvantages of including these addresses in your target group.

Advantages of using info addresses:

• Info addresses are available at almost all companies, increasing your chance to reach potential leads.
• Often, info addresses are managed by individuals handling the company's administration, who may forward your inquiry.
• Info addresses can be an effective way to reach companies that might otherwise be difficult to access.

Disadvantages of using info addresses:

• Emails to info addresses are often perceived as less personal compared to direct contact.
• You can expect a low response rate to your emails to info addresses.
• The functionality of merge tags, e.g., “Hello [First Name]”, does not work with info addresses and instead appears as “Hello”.
• In larger companies, emails with offers to info addresses can often be classified as spam internally in the company.

How do I add info addresses to a segment?

1. Go to the segment you want to modify.
2. Navigate to 'target group'.
3. In the 'contacts' tab, type “Contact” and select the option 'Info (non-personal)'.