Crafting effective and engaging sequences is crucial for successful communication. We at LeadPilot have created this guide for you as inspiration for your writing.

Subject Lines:

  • Short and Powerful: The subject line should be short, ideally 3-4 words, to fit in mobile views where recipients often read their emails.
  • Spark Interest: Make the subject line interesting and appealing so that the recipient becomes curious to open the email.
  • Personal Touch: Create a sense of personal relevance in the subject line.
  • Test and Evaluate: Try different subject lines and use LeadPilot statistics to see which ones have the best open rate.

Suggestions:

  • Solve the problem directly to entice them to open the email
  • Pose a question
  • [Company] + (Your company)

Opening Email:

  • Short and to the Point: Keep your opening email under 200 words.
  • Personalize: Use merge tags to tailor the email to your target audience.
  • Introduction: Introduce yourself and your company in a short and interesting way.
  • Focus on the Product/Service: Highlight the benefits and solutions your product or service offers.
  • Clear CTA (call to action): Include a clear call to action, such as booking a meeting or inquiring about interest.

Suggestions on what to include:

  • Who you are
  • Which company you are writing from
  • Why you are writing
  • A bit about what you offer (USP) - what makes your offer better than other companies, why one should choose your company
  • Suggest how you would like to proceed: "shall we have a phone call", "please reply to the email", "digital meeting"
  • Optional: when you would like further contact - next week, next month

Follow-up Email:

  • Concise: Make the follow-up emails even shorter than the opening email.
  • Reminder: Use the first follow-up to remind about the first email.
  • Last Attempt: In the second follow-up, state that it is your last attempt to reach out.
  • Referral: Ask to be referred to the right person if you have reached the wrong recipient.
  • Flexibility: Be prepared to adjust your follow-up strategy based on the recipient's response.

Using AI Rewrite:

  • Use AI Rewrite to get inspiration and new formulations.
  • Always double-check the AI-generated content to ensure it meets your standards.
  • AI Rewrite can handle both bullet lists and running text, providing flexibility in drafting your copy.

Ready to give it a try?

Get started for free - we'll provide you with new contacts.

This website uses cookies

Cookies consist of small text files. They contain data that is stored on your device. To enable us to place certain types of cookies we need to obtain your consent. At LeadPilot AB, corp. ID no. 559203-9704, we use the following kinds of cookies. To read more about which cookies we use and storage times, click here to access our cookies policy.

Manage your cookie-settings

Necessary cookies

Necessary cookies are cookies that must be placed for basic functions to work on the website. Basic functions are, for example, cookies which are needed so that you can use menus on the website and navigate on the site.

Functional cookies

Functional cookies need to be placed on the website in order for it to perform as you would expect. For example, so that it recognizes which language you prefer, whether or not you are logged in, to keep the website secure, remember login details or to be able to sort products on the website according to your preferences.

Cookies for statistics

For us to measure your interactions with the website, we place cookies in order to keep statistics. These cookies anonymize personal data.

Cookies for ad-tracking

To enable us to offer better service and experience, we place cookies so that we can provide relevant advertising. Another aim of this processing is to enable us to promote products or services, provide customized offers or provide recommendations based on what you have purchased in the past.

Ad measurement user cookies

In order to show relevant ads we place cookies to tailor ads for you

Personalized ads cookies

To show relevant and personal ads we place cookies to provide unique offers that are tailored to your user data