Crafting effective and engaging sequences is crucial for successful communication. We at LeadPilot have created this guide for you as inspiration for your writing.

Subject Lines:

  • Short and Powerful: The subject line should be short, ideally 3-4 words, to fit in mobile views where recipients often read their emails.
  • Spark Interest: Make the subject line interesting and appealing so that the recipient becomes curious to open the email.
  • Personal Touch: Create a sense of personal relevance in the subject line.
  • Test and Evaluate: Try different subject lines and use LeadPilot statistics to see which ones have the best open rate.


  • Solve the problem directly to entice them to open the email
  • Pose a question
  • [Company] + (Your company)

Opening Email:

  • Short and to the Point: Keep your opening email under 200 words.
  • Personalize: Use merge tags to tailor the email to your target audience.
  • Introduction: Introduce yourself and your company in a short and interesting way.
  • Focus on the Product/Service: Highlight the benefits and solutions your product or service offers.
  • Clear CTA (call to action): Include a clear call to action, such as booking a meeting or inquiring about interest.

Suggestions on what to include:

  • Who you are
  • Which company you are writing from
  • Why you are writing
  • A bit about what you offer (USP) - what makes your offer better than other companies, why one should choose your company
  • Suggest how you would like to proceed: "shall we have a phone call", "please reply to the email", "digital meeting"
  • Optional: when you would like further contact - next week, next month

Follow-up Email:

  • Concise: Make the follow-up emails even shorter than the opening email.
  • Reminder: Use the first follow-up to remind about the first email.
  • Last Attempt: In the second follow-up, state that it is your last attempt to reach out.
  • Referral: Ask to be referred to the right person if you have reached the wrong recipient.
  • Flexibility: Be prepared to adjust your follow-up strategy based on the recipient's response.

Using AI Rewrite:

  • Use AI Rewrite to get inspiration and new formulations.
  • Always double-check the AI-generated content to ensure it meets your standards.
  • AI Rewrite can handle both bullet lists and running text, providing flexibility in drafting your copy.

Ready to give it a try?

Get started for free - we'll provide you with new contacts.

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