How should I write my emails?

Formulating an effective and engaging flow is crucial for successful communication. This guide, created by us at LeadPilot, is meant to inspire you as you write.

Subject line:

• Short and punchy: Keep the subject line brief, ideally 3-4 words, so it displays well on mobile devices where recipients often read their emails.
• Spark interest: Make the subject line intriguing and appealing to encourage the recipient to open the email.
• Personal touch: Create a sense of personal relevance in the subject line.
• Test and evaluate: Experiment with different subject lines and use LeadPilot statistics to see which achieve the highest open rates.
• Suggestions:
  - Address a problem directly to encourage opening the email.
  - Pose a question.
  - [Company] + (Your Company)

Initial Email:

• Concise and to the point: Keep your introductory email under 200 words.
• Personalize: Use merge tags to tailor the email to your target audience.
• Introduction: Briefly introduce yourself and your company in an interesting way.
• Focus on product/service: Highlight the benefits and solutions that your product or service provides.
• Clear call to action (CTA): Include a direct call to action, like scheduling a meeting or expressing interest.
• Suggested content:
  - Who you are.
  - Which company you represent.
  - Why you’re writing.
  - A bit about what you offer (Unique Selling Proposition) – what makes your offer better than others, why should they choose your company.
  - Suggest how to proceed: "Shall we have a phone call?", "Feel free to reply to this email," "Online meeting."
  - Optional: When you’d like to follow up – next week, next month.

Follow-Up email:

• Brief: Make follow-up emails even shorter than the initial email.
• Reminder: Use the first follow-up to remind the recipient of the initial email.
• Last attempt: In the second follow-up, indicate that it is your final attempt to reach out.
• Referral: Ask to be referred to the right person if you have reached the wrong contact.
• Flexibility: Be prepared to adjust your follow-up strategy based on the recipient’s response.

Using our AI:

• Use our AI to get inspiration and new phrasing ideas.
• Always double-check AI-generated content to ensure it meets your standards.
• Our AI can handle both bullet points and continuous text, providing flexibility in drafting your email content.