LeadPilot can identify companies approaching various anniversaries, making it easy to tailor your marketing campaigns for these unique occasions. Here is a step-by-step guide to creating a segment targeting companies with anniversaries:

  1. Create segments based on anniversaries: First, you need to create a segment for your campaign. In our example, we focus on companies celebrating their 10-year anniversary.

  2. Define your target audience: Customize your ideal customer profile as usual. Consider the characteristics and criteria that best match your target audience's needs and preferences.

  3. Adjust company age: Go to the company information section and set the company's age to "9" years, and set the maximum age to "9" to create a precise target group of companies that are in their ninth year since being founded, and are close to their 10-year anniversary.

  4. Finalize your segment: With these settings, you now have a segment that not only matches your target audience but also identifies companies facing an upcoming anniversary.

Screenshot 2024-03-13 at 15.11.59

Remember, you need to create different segments for different anniversaries. Note that we focus on the year the company was founded, and therefore your campaigns cannot be specified down to exact dates.

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