This article is only relevant if you're on our Premium or Enterprise plans.

A common challenge in using our technology targeting is handling the surge of irrelevant companies that often appear in search results. This problem typically arises when the targeting parameters are too wide or misguided, slowing down the process of finding suitable leads.

What is technology targeting?

Included in our Premium and Enterprise plans, technology targeting enables your segments to filter leads based on the technology they use on their websites.

For example, imagine you're operating a WordPress bureau. Technology targeting enables you to focus solely on companies that use WordPress to construct their sites, thus lowering the number of irrelevant leads.

Common causes

This problem often stems from broad or inappropriate targeting parameters.

For instance, if you aim to find e-commerce technology leads, but mistakenly include unrelated businesses such as municipalities, you'll likely find many companies that don't fit your desired lead profile. The segment has to sift through these companies to identify those using e-commerce technology, which lengthens the lead-finding process. So, it's not that the segment can't find lead — it's that it must filter out numerous irrelevant companies before locating a relevant one.

Step-by-step resolution

To find your desired leads more quickly and reduce the number of irrelevant companies, follow these steps:

  1. Review your targeting parameters: Evaluate your segment's current targeting settings. Are they overly broad or aimed at the wrong types of companies?
  2. Narrow down your target: Tighten your targeting parameters to boost the chances of finding suitable companies. For instance, if you're seeking e-commerce technology leads, focus on retail companies or e-commerce platforms instead of municipalities or other unrelated business sectors. After refining your targeting parameters, you'll see a decrease in the number of matching companies — a good sign that you're on the right track.
  3. Wait: Give it at least a night to see if your efforts bear fruit. If not, revisit steps 1 and 2.

By taking the time to fine-tune your targeting strategy, you'll streamline your lead search, finding more relevant leads in less time.

Additional help

If you're still struggling to find leads after following these steps, our customer support team is ready to help. Reach out to

Ready to give it a try?

Get started for free - we'll provide you with new contacts.

This website uses cookies

Cookies consist of small text files. They contain data that is stored on your device. To enable us to place certain types of cookies we need to obtain your consent. At LeadPilot AB, corp. ID no. 559203-9704, we use the following kinds of cookies. To read more about which cookies we use and storage times, click here to access our cookies policy.

Manage your cookie-settings

Necessary cookies

Necessary cookies are cookies that must be placed for basic functions to work on the website. Basic functions are, for example, cookies which are needed so that you can use menus on the website and navigate on the site.

Functional cookies

Functional cookies need to be placed on the website in order for it to perform as you would expect. For example, so that it recognizes which language you prefer, whether or not you are logged in, to keep the website secure, remember login details or to be able to sort products on the website according to your preferences.

Cookies for statistics

For us to measure your interactions with the website, we place cookies in order to keep statistics. These cookies anonymize personal data.

Cookies for ad-tracking

To enable us to offer better service and experience, we place cookies so that we can provide relevant advertising. Another aim of this processing is to enable us to promote products or services, provide customized offers or provide recommendations based on what you have purchased in the past.

Ad measurement user cookies

In order to show relevant ads we place cookies to tailor ads for you

Personalized ads cookies

To show relevant and personal ads we place cookies to provide unique offers that are tailored to your user data