Technology segment not finding leads

This article is only relevant if you're on our Premium or Enterprise plans.

A common challenge in using our technology targeting is handling the surge of irrelevant companies that often appear in search results. This problem typically arises when the targeting parameters are too wide or misguided, slowing down the process of finding suitable leads.

What is technology targeting?

Included in our Premium and Enterprise plans, technology targeting enables your segments to filter leads based on the technology they use on their websites.

For example, imagine you're operating a WordPress bureau. Technology targeting enables you to focus solely on companies that use WordPress to construct their sites, thus lowering the number of irrelevant leads.

Common causes

This problem often stems from broad or inappropriate targeting parameters.

For instance, if you aim to find e-commerce technology leads, but mistakenly include unrelated businesses such as municipalities, you'll likely find many companies that don't fit your desired lead profile. The segment has to sift through these companies to identify those using e-commerce technology, which lengthens the lead-finding process. So, it's not that the segment can't find lead — it's that it must filter out numerous irrelevant companies before locating a relevant one.

Step-by-step resolution

To find your desired leads more quickly and reduce the number of irrelevant companies, follow these steps:

1. Review your targeting parameters: Evaluate your segment's current targeting settings. Are they overly broad or aimed at the wrong types of companies?
2. Narrow down your target: Tighten your targeting parameters to boost the chances of finding suitable companies. For instance, if you're seeking e-commerce technology leads, focus on retail companies or e-commerce platforms instead of municipalities or other unrelated business sectors. After refining your targeting parameters, you'll see a decrease in the number of matching companies — a good sign that you're on the right track.
3. Wait: Give it at least a night to see if your efforts bear fruit. If not, revisit steps 1 and 2.

By taking the time to fine-tune your targeting strategy, you'll streamline your lead search, finding more relevant leads in less time.

Additional help

If you're still struggling to find leads after following these steps, our customer support team is ready to help. Reach out to support@leadpilot.com.