A common challenge in using our technology targeting is handling the surge of irrelevant companies that often appear in search results. This problem typically arises when the targeting parameters are too wide or misguided, slowing down the process of finding suitable leads.
What is technology targeting?
Included in our Premium plan, technology targeting enables your segments to filter leads based on the technology they use on their websites.
For example, imagine you're operating a WordPress bureau. Technology targeting enables you to focus solely on companies that use WordPress to construct their sites, thus lowering the number of irrelevant leads.
This problem often stems from broad or inappropriate targeting parameters.
For instance, if you aim to find e-commerce technology leads, but mistakenly include unrelated businesses such as municipalities, you'll likely find many companies that don't fit your desired lead profile. The segment has to sift through these companies to identify those using e-commerce technology, which lengthens the lead-finding process. So, it's not that the segment can't find lead — it's that it must filter out numerous irrelevant companies before locating a relevant one.
To find your desired leads more quickly and reduce the number of irrelevant companies, follow these steps:
By taking the time to fine-tune your targeting strategy, you'll streamline your lead search, finding more relevant leads in less time.
If you're still struggling to find leads after following these steps, our customer support team is ready to help. Reach out to firstname.lastname@example.org.