What are UTM parameters?

UTM parameters are simple pieces of text added to the end of a link. When someone clicks this link, these parameters help identify where the traffic is coming from, how it's being referred, and which marketing campaign it's associated with. Think of them as tracking codes that give insights into your marketing efforts.


What is TriggerBee?

TriggerBee is a sophisticated tool that, among other features, tracks web traffic via UTM parameters in links. By integrating with LeadPilot, it allows users to track and act based on the origins and behaviors associated with their web traffic, making it an invaluable asset for data-driven sales and marketing strategies.

Integrating TriggerBee with LeadPilot

LeadPilot's collaboration with TriggerBee empowers users to create dynamic UTM-tagged links in emails. This synergy enhances the ability to track and analyze the effectiveness of various sales and marketing strategies and provides deep insights into customer engagement.

How do I create UTM links?

1. Start Your UTM Link: Begin with the link you want to track, add a question mark, and then include your UTM parameters, like “https://leadpilot.com/blog/article?utm_source=newsletter”.

2. Appending Parameters: Keep adding parameters by using an ampersand sign followed by the next parameter. Example: “https://leadpilot.com/blog/article?utm_source=newsletter&utm_medium=email”.

You can also utilize TriggerBee's Link Builder Tool for a more straightforward approach to create correct links.

What UTM parameters can I use?

The following are UTM parameters commonly used in tracking email communication.

  • utm_source: Pinpoints the click's origin (e.g., leadpilot, sales-email, marketing-email, newsletter).
  • utm_medium: Specifies how the link was presented (e.g., email, email-signature).
  • utm_campaign: Indicates the specific campaign (e.g., q3-campaign-2023).
  • utm_term: Identifies words in the link or alt-text for pictures (e.g., book+demo, view+customer+cases).
  • utm_content: Tracks the content of pictures or type of links that are clicked (e.g., logo, profile-picture, signature-banner, top-link).

TriggerBee users should use the following custom parameter when creating their link:

  • utm_custom[name]=[Email]: Distinguishes recipients by their email addresses. LeadPilot automatically injects the recipient's email into the [Email] parameter, ensuring precise tracking of individual user activity. Due to current limitations the “name” custom parameter is used instead of “email”.


How do I use UTM links in LeadPilot?

  1. Edit your link in LeadPilot:

    Screenshot 2024-02-23 at 11.09.20

  2. Paste your UTM Link

    Screenshot 2024-02-23 at 11.09.41

  3. Make sure the link contains “&utm_custom[name]=[Email]” for dynamic tracking in TriggerBee.


For detailed guidance on UTM link creation and usage with TriggerBee, please see TriggerBee's dedicated article on UTM tracking. This powerful combination of TriggerBee and LeadPilot offers a robust solution for detailed analysis and optimization of your digital sales and marketing efforts.

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