What is A/B testing?

A/B testing is available for users with Business and Premium subscriptions.

What is A/B testing?
A/B testing in emails is like an experiment where you compare two versions of an email to see which one performs better. Think of it as a taste test with two dishes, A and B, where you want to find out which one people prefer.

How LeadPilot chooses the best email through A/B testing

1. LeadPilot sends both versions, A and B, to a smaller portion of your leads.
2. The system monitors and analyzes how recipients respond to each version.
3. Once enough data is collected, the platform automatically selects the variant that performed best and continues sending it to your leads.

Aspects to Experiment with in Your Emails
Subject lines: Try different styles, such as questions versus statements.
Greetings: Test different openings like "Hi [First Name]" or "Hello!".
Content: Experiment with various content types like discounts, news, or tips.
Closing phrases: Compare examples like "Best regards" versus "All the best".

What happens when the best email has been identified?
When LeadPilot identifies the most effective email, the platform continues sending the chosen variant to your leads, increasing the chances of a positive response since the message has already been tested.

How long does an A/B test take with LeadPilot?
It's like baking cookies—too short, and they’re not done; too long, and they’re burnt. We look for the point where we have enough responses to determine which email is better. Our system keeps an eye on it and will let you know when it’s complete.

 

Here you can read our guide on how to test different variants of an email.