Short summary: At the bottom of the target audience section, you'll find a video that walks you through how to create your target audience.
When setting up your segment, it's crucial to choose the audience you want to reach. Tailoring this ensures that your leads are relevant to your business. If you are targeting a large audience, it may be advantageous to divide it into multiple segments to make your sequences as relevant as possible.
Geographic targeting
Selecting contacts
Industries
Exclude industries
If you want to target a broader palette of industries, it might be simpler to exclude certain industries by leaving the industry field blank and instead selecting Excluded Industries.
Company-specific criteria
Adjust companies based on when they were founded, number of employees, and revenue. The number of employees does not include consultants and is based on the most recently reported figure to authorities.
Technology-segment for Premium users
Premium users can target companies that use specific technologies on their website, such as CMS or e-commerce platforms.
Start and continuously adjust your segment
Once your targeting is set, start your segment as soon as your sequence is set up. You can continuously make adjustments that apply to future searches.
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