Short summary: At the bottom of the target audience section, you'll find a video that walks you through how to create your target audience.

When setting up your segment, it's crucial to choose the audience you want to reach. Tailoring this ensures that your leads are relevant to your business. If you are targeting a large audience, it may be advantageous to divide it into multiple segments to make your sequences as relevant as possible.

Geographic targeting

  • Start by selecting the country for your segment.
    If you do not specify a specific geographic target, the entire country will be the target area.
  • Note that targeting is based on the company's headquarters, which may sometimes include leads from other locations.
  • For more strict geographic targeting, activate this under "Advanced Settings." However, this may reduce the number of leads found.

Selecting contacts

  • Choose the types of decision-makers you want to reach. Add positions in the order you prioritize them. LeadPilot will select the first matching position for each company.
  • We recommend adding many relevant titles. Common positions like CEO or COO can be added last to minimize the risk of missing potential customers.
  • Synonyms and similar positions are included automatically, and positions are included in both the local language and English.
  • If you are missing a specific position, contact us at support@leadpilot.com, and we can assist with your specific needs.

Industries

  • In LeadPilot, industries are based on either NACE codes or SNI codes when targeting Sweden. These codes group companies based on their economic activity.
  • If you struggle to find the right codes, use our AI by clicking the AI-help button and describe the type of company you want to target.
  • Each industry consists of a main group and subgroups. You can choose to target the entire main group or specific subgroups for more detailed targeting.

Exclude industries
If you want to target a broader palette of industries, it might be simpler to exclude certain industries by leaving the industry field blank and instead selecting Excluded Industries.

Company-specific criteria
Adjust companies based on when they were founded, number of employees, and revenue. The number of employees does not include consultants and is based on the most recently reported figure to authorities.

Technology-segment for Premium users
Premium users can target companies that use specific technologies on their website, such as CMS or e-commerce platforms.

Start and continuously adjust your segment
Once your targeting is set, start your segment as soon as your sequence is set up. You can continuously make adjustments that apply to future searches.

Ready to give it a try?

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