Using an “info” address in LeadPilot

Short Summary: The recommendation is to avoid using an info address or other types of contact addresses in LeadPilot.

Using an "info" address as the sender for your communications in LeadPilot can be counterproductive to your efforts. Here are several key reasons why you should consider using a personal email address instead:

• Less personal and impersonal impression:
  An "info" address is perceived as generic and impersonal. To the recipient, it feels as though the message is coming from an automated system rather than a real person. This can reduce the recipient's engagement and interest.
  
  
• Lower credibility and spam risk:
  Emails from "info" addresses are often seen as mass mailings and may be ignored or sent to the spam folder. Since "info" addresses are frequently used for automated messages, some email services have filtering rules that may block these emails. This means your emails might not even reach the recipient's inbox.
  
  
• Lack of two-way communication:
  An "info" address is often used for one-way communication, making customers feel less invited to engage in dialogue. Personal follow-up and customer relationships may suffer if recipients are unsure who to contact for questions or further communication.
  
  
• Less personal branding:
  Using a personal email address allows your team members to build your brand professionally and create a more personal and trustworthy relationship with potential customers.
  
  
• Autoresponders on "info" addresses:
  Company "info" addresses often have autoresponders. This means that if your contacts reply to an email sent through LeadPilot, they may receive an automated response. This can come across as unprofessional and impersonal to the recipient.
  
  

Recommendations for better results

• Use a personal email address to create a stronger, more authentic connection.
• Ensure your message feels directed at the recipient to increase engagement.
• Avoid combining automated marketing tools with an "info" address to reduce the risk of being caught in spam filters.
• Take advantage of LeadPilot's features for segmentation and personalized messages to increase relevance.
• Ensure that your communication invites dialogue to build stronger customer relationships.

Technical details
Automated systems, like LeadPilot, work best with email addresses linked to actual individuals. Many spam filters are more likely to block generic addresses that begin with "info@", which can hinder the effectiveness of your campaign.