What are merge tags?
Merge tags are dynamic code snippets that automatically insert customized content into your emails. They are used to personalize messages based on the recipient's information, such as their name, company, domain, or other variables such as the current quarter.

Benefits of using merge tags

  • Merge tags allow you to create more personally engaging messages, which can improve open, click, and response rates.
  • By automating the personalization of messages, you save time that would otherwise be spent on manual customization.
  • Recipients appreciate receiving messages that feel customized and relevant, which can strengthen their relationship with your brand.
  • Personalized email messages tend to perform better in terms of engagement and conversions.
  • With merge tags, you can customize nearly all parts of your email message, giving you great flexibility in how you communicate with your leads.

Our merge tags
[First name] - replaced by the lead's first name.
Example: "Hello [First name]!” = "Hello Lisa!”

[Last name] - replaced by the lead's last name.
Example: "I am looking for a [First name] [Last name] with you, have I found the right person? = "I am looking for a Lisa Ohlsson with you, have I found the right person?”

[Position] - replaced by the lead's title.
Example: "I understand that you are the [Job title] at your company.” = "I understand that you are the financial manager at your company.”

[Company] - replaced by the lead's company.
Example: “How does [Company] work with prospecting today?” = “How does LeadPilot work with prospecting today?”

[County] - replaced by the lead's county.
Example: "I am looking for IT managers in [County].” = “I am looking for IT managers in Stockholm.”

[Location] - replaced by the lead's location.
Example: “I am close to [City] and would like to meet you.” = “I am close to Solna and would like to meet you.”

[Email] - replaced by the lead's email address.
Mainly used for dynamic UTM links to track the recipient's visit to the website, read here for more information.

[Domain] - replaced by the lead's domain.
Example: “I checked out [Domain] and see that we can improve your website with our tools.” = "I checked out leadpilot.com and see that we can improve your website with our tools.”

[Weekday] - replaced by today's weekday.
Example: “Wishing you a pleasant [Weekday]!” = "Wishing you a pleasant Wednesday!”.
Remember: if you have already decided on a day to mention in your email, do not use this tag.

[This month] - replaced by the current month.
Example: “Do you have a slot already now in [This month]?” = “Do you have a slot already now in March?”

[Next month] - replaced by the upcoming month.
Example: “Shall we discuss this further sometime in [Next month]?” = “Shall we discuss this further sometime in April?”

[This quarter] - replaced by the current quarter.
Example: “Do you need any consultants now in [This quarter]?” = “Do you need any consultants now in Q1?”

[Next quarter] - replaced by the upcoming quarter.
Example: “What does [Next quarter] look like for you?” = “What does Q4 look like for you?”

[Previous First Name] - replaced by the first name of the previous lead.
Used when you have a new contact person in your sequence. This allows you to refer to having contacted a colleague earlier, making it more personal by mentioning the first lead's first name.
Example: “I have tried to contact your colleague [Previous First Name] earlier.” = “I have tried to contact your colleague Lisa earlier.”

[Previous Last Name] - replaced by the last name of the previous lead.
Used when you have a new contact person in your sequence. This allows you to refer to having contacted a colleague earlier, and make it more personal by mentioning the first lead's last name.
Example: “I have tried to contact your colleague [Previous First Name] [Previous Last Name] earlier.” = “I have tried to contact your colleague Lisa Ohlsson earlier.”

How do I use merge tags in LeadPilot?

  1. Go to your sequence
  2. In the text widget, you will find + [Merge tag]
  3. Select the merge tag you wish to use

Screenshot 2024-03-06 at 14.53.50

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